Communication Channel Scenarios

Communication Channel Scenarios

Michelle Gregory

MGT/521 Management

04-04-2011

Richard Alexander

Communication Channel Scenario I

The Communication channel that the team decided to use for entering the new scenario I beverage into the global market would be television / media. Since the beverage has done so well in the sports arena, it would be a wise decision to market this new beverage globally, via media sports advertising. We believe that this channel would be the best choice in this situation because of the global reach of television and sports related activities. The Communication channel that will be used to convey the strategy to the Vice President of Operations would be a face to face meeting with a Power Point Presentation of the plan in mind. The presentation will have a snap shot of a sports related commercial featuring the product and the arenas that we plan on introducing the beverage in.

Meeting face to face is the best choice for this situation, because you will be able to give the Vice President a visual of the plan of action. He will be able to ask more direct questions and give his immediate feedback to this time sensitive task.

Communication Channel Scenario II

The communication Channel that would be used to contact the IT department would be via telephone. This channel would be the best in this situation because it’s quick, and this situation needs an immediate resolution because of the possible impact it will have on the company and the customers if not resolved in a timely manner. Since only one employee notified the manager of the user-id / password situation all employees would be contacted via telephone and electronic mail as a backup. Telephonic communication was the best choice in this situation because it was imminent to reach all employees with the new user-id/password in order to avoid any major setbacks for the company.

Communication Channel Scenario III

The communication channel that would be used in this...