Value Chain Model

Value Chain model

Sales and Marketing - Computerized ordering system

Outbound Logistics

Sales and Marketing

Coke is getting their products advertised more frequently by means of own advertising as well as through sponsorships and other organizations. For example, Coca-Cola has quietly become one of the most popular brands on Facebook. Coke, with its 35 million fans, is the 16th-most-popular Facebook page and they are still using the medium to expand their fan base.

Coke products appear on side boards of basketball arenas and other sporting events and also appearing on social events as sponsors in effort to be a household product and to demonstrate goodwill.

Marketing also depended on the targeting of Coke products at individuals and groups of all ages and demographics. Marketing, in addition, comes in different styles and forms such as network television, radio and print media. To achieve brand visibility and become well-known to widest possible markets and most consumers reach, a number of new commercials are introduced each year.

Outbound Logistics

The activities required to get finished products to customers include warehousing, order fulfilment, transportation, and distribution management. Coca Cola has the world largest distribution system. They own, lease, and operate in over 800 plants around the world (Coca Cola 2006). The 2,400 beverage products which they market reach consumers in more than 200 different geographic locations (Coca Cola 2006). Grocery stores such as Sobeys, fast food restaurants such as McDonalds (fountain sodas), and vending machines are just a few of the distribution units used to ultimately reach consumers. Coca Cola has over 300 bottling partners which range from publicly traded businesses to small family owned operations (Coca Cola 2006). They have implemented the Coca Cola System in which they work cohesively with their partners in order to develop strategies aimed to meet the needs of all their customers.

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