Submitted by: Submitted by Linda1983
Views: 262
Words: 1819
Pages: 8
Category: Business and Industry
Date Submitted: 10/28/2012 04:31 AM
Overview
Country or Region: Spain
Industry: Sports
Customer Profile
Real Madrid is the most successful football club in the world, generating annual turnover of more than €300 million (U.S.$367 million).
Business Situation
The club historically supported its business operations with 70 IT systems and 15 different data sources, making it difficult to achieve a clear view of business performance.
Solution
It rolled out a new business management system based on Microsoft® Business Solutions–Axapta®, now part of Microsoft Dynamics™. The club also deployed the Microsoft Retail Management System to enhance merchandising operations.
Benefits
■ Universal integration of financial data
■ Flexibility to integrate new offerings
■ Better stock control and replenishment
■ Enhanced retail service for customers
■ Minimal staff training requirements
| | |“Now, the sales process is much faster and more reliable. Queues are shorter, customers are satisfied, and we can operate with fewer sales attendants.”
David Tello, Distribution Manager, Real Madrid
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| | | |With a history dating back 100 years, Real Madrid is one of the world’s most successful football |
| | | |clubs. It also operates as a large corporation, which generates an annual turnover of more than €300 |
| | | |million (U.S.$367 million) from ticket sales, television rights, and merchandising. Historically, the|
| | | |club supported its activities with 70 IT systems and 15 disparate data sources, making it difficult |
| | | |to gain a clear view of business performance across its operational areas. To address this issue, |
| | | |Real Madrid deployed a new IT infrastructure based on Microsoft®...