Brand of Nestle

Brand of Nestle

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Student name: Jingtian Chi

Student ID: 3437282

Brand of Nestle

Introduction

The company of Nestle was established in 1867 by Henri Nestle with its headquarter in Vevey, on the lake of Geneva, Switzerland. It is the biggest food manufacturer in the world with more than 500 factories all around the world. The company was originally set in Switzerland and started from producing the food for babies. Now it well-known for its chocolate bar and instant coffee.

Brand Promise

"Good Food, Good Life" is the promise they commit to everyday, everywhere – to enhance lives, throughout life, with good food and Beverages. They strive to help consumers care for themselves and their families to provide delicious and healthy choices. They are committed to the product of the delicious, healthy, and trust and their respect for the environment and the people with us. They believe that all of the food and drink can be happy, also can be a balanced, healthy diet and lifestyle, played an important role. Their brand and products, with the consumer life from birth to adult, from breakfast to dinner, in the family and other places. They work hard to ensure that all of their products quality, taste and nutrition of the commitment, the other, touch to live in a positive way, and win the trust of consumers.

The principle of such a food production company is very important, because only do consumer confidence in order to allow consumers to identify with their own brand

Brand Personality

Compared to that of its competitor Kraft, the logo of Nestle is more intuitive and easier to tell. There are only letters in the logo of Kraft, lacking some symbolic pictures, which makes people not easy to associate the products with the logo. Instead, in the company of Nestle, the logo with the shape of the Nestle is tightly surrounded around the name of the product, which gives the consumers a deeper impression on the products of...