Marketingplan Hamal Signature

Marketingplan Hamal Signature

2010

Maarten Baeyens Evelyne Huybrechs Sven Leemans Zeger Snoeckx Joyce Van der Mast

Inhoudsopgave

1  2  Inleiding ....................................................................................................................................... 1  Probleemstelling .......................................................................................................................... 2  2.1  2.2  3  Schets van de salademarkt in België ............................................................................ 2  Probleemstelling ................................................................................................................ 2 

Marketingaudit ............................................................................................................................. 3  3.1  Macro-omgeving ............................................................................................................... 3  Demografisch.............................................................................................................. 3  Economisch ................................................................................................................. 3  Ecologisch.................................................................................................................... 3  Politiek ......................................................................................................................... 3  Cultuur ......................................................................................................................... 4 

3.1.1  3.1.2  3.1.3  3.1.4  3.1.5  3.2 

Meso-omgeving ................................................................................................................. 4  Afbakening van de markt ......................................................................................... 4  Concurrenten...