Handshake Vr Case Analysis

Handshake VR Case Analysis

Executive Summary

The company of Handshake VR, which specializes in telehaptic technology, has to determine where to focus its efforts. Before this decision can be made the company must be examined and its data analyzed. Certain criteria must be determined in order to assess potential alternatives. With these criteria in place and a series of alternatives established, one can be weighed against the other in order to determine the best choice of action for the company. This analysis contains four alternatives weighed against four criteria and ends with the authors recommended choice of action and explanation of this choice.

Problem Statement

Handshake VR is a telehaptic research firm based out of Waterloo, Ontario. In June 2005 the company is facing the challenge of determining what to do with its recently developed but highly promising technology. Given that funding will be required to undertake some of these opportunities, the company is required to be ready to present to potential investors in about two months.

Data Analysis

Based on a SWOT Analysis (See Appendix A) we can see that Handshake VR has taken the relatively young technology of telehaptics and improved upon it with their time compression software. They have access to a large labor pool of students and industry experts. And their decision to release MATLAB compatible software has given them a strong foothold in the development community. As shown in the VRINE Analysis (See Appendix D) Handshake VR has created value with their proprietary technology with numerous applications. It is a relatively rare technology that has not yet reached its full potential. Despite the size and experience of their competitors their proprietary time compression software is difficult to copy and haptic technology in general is very difficult to replace with a substitute. They have made their software easily exploitable through their use of run-time licensing fees that...