Starbucks

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Starbucks Corporation

Introduction

The Starbucks Corporation is the leading retailer, roaster and brand of specially

coffee in the world. The first outlet was opened in Seattle in 1971 and international

expansion started with the opening of a coffee shop in Japan in 1996. Entry into the

UK occurred in 1998, with the opening of 65 coffee shops . By early 2007, the

company had opened 13,165 outlets worldwide . This comprised 9,400 based in the

US and 3,765 in the 38 other countries where the company operates .

The principal activity of the Group is the purchase and roast of high-quality whole

bean coffee. These beans are sold along with fresh rich-brewed coffee s, Italian-style

espresso beverages , cold blended beverages, a variety of food items, coffee-related

accessories and equipment, a selection of premium teas and a line of compact discs.

Product Range

Starbucks' product range includes:

• 30 blended and single-original espresso coffees

• Tazo teas

• Frappuccino bottled blended coffees and juice blends

• Double Shot coffees

• Ethos water

• premium ice creams

• sandwiches, and

• salads.

Innovation

Starbucks seeks opportunities to drive growth and long-term success through

innovation. The company's innovation program includes the development of

imaginative new beverages and food offerings . Lunch programs have been

expanded to a total of 4,150 stores and the facilities to offer warm pastries and hot

breakfast sandwiches have been introduced to many stores . Starbucks has also

continued to innovate , introducing a wide range of food and beverage options, from

indulgent treats to lower-fat and reduced-calorie choices for all consumers' tastes.

Providing a consistent experience for customers is one of Starbucks' greatest

strength s. At the same time, the company recognizes the need to be respectful of

local communities throughout the world and aims to be locally...