Swot

How would you characterize consumer purchasing behavior and consumption in the chocolate praline market and the major differences observed among countries? As we clearly observe in the case that the consumer purchasing and consumption behavior clearly differentiate from market to market, whereby the leading market for the praline chocolates as we noticed is the Belgium, Swiss and the United Kingdom market. Each Market views the chocolate in a different way but essentially it is all viewed as a Luxury product. In Belgium the praline market is really high and is also a mature market, which has reached its capacity and is now based upon the previous experience of the brand. In Belgium praline chocolate is referred to as a luxury good, which is bought for special occasions and consumed by the wealthy as the praline chocolate is an expensive product, and chocolate is seen to be a very important item. In markets such as Japan purchasing Praline chocolates is seen to as being a more westernized action, and growth rate of the consumption of chocolate is noticeably increasing and in a way is considered to be a growing market, as it has recently only been introduced to the Japanese people. On the other hand in United Kingdom, Praline chocolate has existed for many years now, but due to the financial capabilities and welfare of the people in that market it’s not a very favorable in competence with the population in the country.

Praline chocolate is generally associated with pleasure and class; the consumption level by the consumer is somewhat close to the level of gifting of the chocolate level, whereby many people tend to buy the chocolate for gifts and is an essential part of the gift. For example in the US market chocolate is a gift given during many occasions like birthdays, Valentines, Christmas and etc. this has added to the amount of chocolate consumed and purchased by the consumer whereby, it has created peak seasons of chocolates such as Christmas and...