Home Work 6 Strategic Management

ASSURANCE OF LEARNING EXERCISES

Assurance of Learning Exercise 6A

Developing a SWOT Matrix for McDonald’s

| Strength1.”Plan to a strategy” according to 5 P’s2.Leadership culture that embraces change ,reflects complacency.3.Strong balance sheet,cash flows,support of inverstors4.Collaborating management approach5.”better not just bigger” -improving every aspect of their business from restaurant to marketing, from customer to menu management6.High revenue, sales, customers, dividends, stock returns7.Good socially responsible company. | Weaknesses1.costly rebranding 2.impact of foreign currency affect on report3.difference due to franchise4.adopt to local (costly)5.unhealthy food image6.customer losses due to fierce competition. |

Opportunities1.demand for more “natural “ choices on menu2.demand for free wi-fi versus competitor changes3.economics and competitors inspire brand loyalty ad return customer4.More US and global markets welcome MCD5.more than 57% MCD’s outside absorb US losses6.Competitors lack McCafee like options7.demand for healthier options for children and happy meal fruit or vegetables based themes.8.Economy is forcing people to trade down;i.e choose less expensive options9.Growth of fast food industry | S-O Strategies1.Focus on strategy of 5P’s and penetrate to another countries(S1,S3,O4,)2.Expansion in market share by more investment in Asia(S5,O8) | W-O Strategies1.Try to save number of customers by providing low cost menu and discounts. |

Threats1.healthy eating demands eroding some sales2.media attention to fast food and negative effects3.price wars4.steady US unemployment5.rising cost6.calorie counts and nutritional value posted. | S-T Strategies1.Strict control of franchise to maintain reputation and image, quality;2.Keep innovation and add new product | W-T Strategies1.Use natural/organic ingredients(w1,t1,t2) |

Assurance of Learning Exercise 6B

| SPACE MATRIX AXES |

Internal strategic position | Rating | External...