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READING 1

PUBLISHED IN AULA GLOBAL MARCH 9th 2010

DUE DATE FOR THE ANSWERS MARCH 21st 2010

EXCERPTS FROM AN INTERVIEW WITH THE COO OF MICROSOFT

(Published in “EL MUNDO”)

Convenience Translation

TEXT

Question: Within few months, Apple will launch de new and awaited iPad. Which will be the response of Microsoft?

Answer: We already have several slates. Some of then are already in the market and others will be introduced soon jointly with HP, Acer and Dell. We will soon see many devices of that kind

Q: Do you have a strategy to compete in the e-book business?

A: We have been investing for some time in slates with products like Windows. For instance, Windows 7 has tactile functionalities and fits pretty well with slates or e-readers

Q: Will Microsoft compete in the market of contents for slates or will stay in the software business?

A: We are in the music, movie and also book business. We have agreements with Amazon, which sells Kindle for PC, and others. We will there as partners and also on our own

Q: You have just launched Windows 7. What would you like to improve for the next release?

A: Technology evolves. This year we plan to invest almost $ 9.5 Billion US in R +D. It is far more than what any other company in the world invest in innovation

Q: Some voices are critical with Microsoft for having entered late the mobile telephony market. Which is the main contribution of Windows 7?

A: It combines real software with cloud computing (services in the web). Moreover, it brings a new experience in videogames, music, movies….

Q: On-line advertising is another front for Microsoft. Is your search engine ready to compete with Google?

A: Since we launched Bing we have managed to increase our market share and reverse the previous trend. Bing is different of Google because it really focuses on user’s...