Coca Cola Pr Campaign

Related Essays

Coca-Cola Ad Campaign
just "Coca-Cola" to "Coca-Cola Classic." The Coca-Cola Company needed two distinct ad campaigns for their new product. In 1986, the "Catch the Wave" campaign for
Coca Cola Pr Crisis In Belgium
COCA-COLA CRISIS IN BELGIUM, 1999. Introduction The assignment given was to choose a case with an organization or person that suffered a PR crisis, and didnt
Coca-Cola Olympic Campaign 2012
Excellence at Coca-Cola, Jonathan Mildenhall, This is Cokes biggest ever Olympics campaign. 1. Comprehensive Overview about the Company The Coca-Cola Company
Coca Cola Marketing Campaign
Marketing Campaign What is the product being marketed? Provide a background on the company Coca-Cola, (soft drinks).The Coca-Cola Company is one of the worlds

Submitted by to the category Business and Industry on 11/25/2012 03:21 AM

Jan Aleksei A. Larion 4mk-B TTH4:10pm roomC402

PR Campaign:

____________________________________________________________________________

Coca-Cola

Asking what there was before Coke may be like asking some people what there was before existence. Coca Cola is just known.

We take you back to World War II. After the bombing of Pearl Harbor with America at war the PR people from Coke positioned the drink as a reminder of home to GIs fighting overseas. The U.S. Government agreed and Coca-Cola bottling plants were opened in countries all over the world, giving soldiers access to the patriotic beverage and Coca-Cola a global reach upon completion of the war.

This goes to show that opportunity is everywhere and the big companies got that way by seeking out and capitalizing on said opportunities. Brand expansion doesn’t have to be global in scope. Be creative, and think about opportunities to expand your brand in local markets and through niche avenues.

Research:

* This goes to show that opportunity is everywhere and the big companies got that way by seeking out and capitalizing on said opportunities.

Objectives:

* To positioned the drink as a reminder of home to GIs fighting overseas.

Strategy:

* PR people from Coke positioned the drink as a reminder of home to GIs fighting overseas.

Tactics:

* Giving soldiers access to the patriotic beverage and Coca-Cola a global reach upon completion of the war.

Evaluation:

* This goes to show that opportunity is everywhere and the big companies got that way by seeking out and capitalizing on said opportunities. Brand expansion doesn’t have to be global in scope. Be creative, and think about opportunities to expand your brand in local markets and through niche avenues.

View Full Essay
Full Essay Stats...
  • Words: 280
  • Pages: 2
  • Views: 318

Join now to view this essay and thousands of others on PaperCamp.com. It's free Join Now!