Student

A

REPORT

ON

Various Sales Promotional Schemes prevalent in the Market

For

Icfai Business School, Jaipur

Maninder Kaur

January 20, 2010

AUTHORIZATION

The report is authorized by Prof. Teena Sawhney, Faculty (Soft Skills/Time Management) ICFAI Business School, Jaipur vide letter dated January 20, 2010. The report is also submitted as partial requirement of MBA Program of ICFAI Business School.

ACKNOWLEDGEMENT

Acknowledgements are not the full expressions of one’s gratitude towards the person whose help is acknowledged. Though language is an inadequate medium to express one’s sentiments it is the only way one can recall one’s grateful indebtedness to one’s benefactor.

We extend our sincere thanks to Prof. Teena Sawhney, our faculty guide for her support throughout the project in terms of providing valuable guidance and important material whenever required.

Finally, we express my sincere and wholehearted gratitude to all our friends who have encouraged and helped us during this project work. Any omission in this brief acknowledgement does not mean lack of gratitude.

January 20, 2010.

TABLE OF CONTENT

SR. NO. TOPIC PAGE NO.

1. Introduction

1.1 Objectives of the project 6

1.2 Purpose of the project 6

1.3 Limitations 6

1.4 Scope of the study 6

1.5 Methodology 7

2. Main Text 7

2.1 Various Sales Promotion Schemes 8

2.2 Benefits of Sales Promotion Schemes to the company and the 9

customer

2.3 Most popular schemes among the customers 10

2.4 Customer Attitude towards the schemes 10

2.5 Best time to run the Sales Promotion Schemes 10

3. Findings 10

3.1 Hospitality sector 11

3.2 Retail Outlet 12

3.3 Tourism 12

3.4 Jewellery 13

3.5 Telecommunication Sector 13

4. Conclusion 13

5. References 15

6. Appendices...