Strategic Management of Technology: Case Analysis 1 - Apple Computer: Research How Apple Managed to Reinvent Itself over the Years.

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Case Analysis 1 - Apple Computer: Research how Apple managed to reinvent itself over the years.

Answer the following questions:

1. What were some of Apple's biggest successes and failures? Describe why.

2. How much of Apple's success can be linked directly back to its culture? Why?

3. How do the actions of Apple apply to the TCOs?

Apple Inc. (Apple) is United States based company employed in modernizing and promotion of personal computers, portable digital music players, mobile communication and media devices. The company offers personal computing products that include stationary desktops and convenient personal computers, associated devices and peripherals, as well as third-party hardware and software products. Software products include Mac OS X in versions from Snow Leopard to Lion, it’s premier operating system software for the Macintosh software including consumer, education, and business oriented application software throughout the United States and beyond.

Apple has developed substantial telecommunications devices that engulf the mobile device industry. The Apple smartphone, tablets allow customers the ability to be conduct business while being mobile and flexible in their respective industry. The iPod, iPad and iPhone have taken the forefront of telecommunications worldwide.

During the evolution of Apple Inc., I have noticed innovations that have caused the entire mobile computing devices to transform into a market that is in-demand for everyday activities. The creativity alone has trumped its competitors, Android, Windows, seeming that users have access to applications that are applicable to their life’s needs.

Just a brief history, Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit. They were built personally by Wozniak and first revealed to the public at the Homebrew Computer Club in Silicon Valley. The Apple I premiered in July 1976 and was sold at market...

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