Att vs Verizon

AT&T vs. Verizon

Prepared for

Professor Devon Bazata

Business and Professional Writing

Florida Institute of Technology

Prepared by

Russell M Gonzales

Keith Moody

Jacquelyn Teague

Content

Introduction………………………………………………………………… ……………... 3

Scope………………………………………………………………………………………..3

Background………………………………………………………………………………... 4

Accomplishments…………………………………………………………………………... 5, 6

2009 Annual Reports………………………………………………………………………. 7

Comparison………………………………………………………………………………… 8

Campaign Comparisons……………………………………………………………………..9, 10

Gantt chart………………………………………………………………………………….11

Summary…………………………………………………………………………………….12

References………………………………………………………………………………….. 13, 14

Introduction

AT&T and Verizon are two of the most recognizable cellular and long distance companies in the world. A brief background of both companies origin will be introduced as well their advertising strategies. We will also look into the accomplishments of both companies in the past four years. In conclusion we will see what has made both of these companies such a success and what efforts have been put into keeping them at the top of the industry.

Scope

The scope of this analytical report is to compare and analyze the communication styles of AT&T and Verizon. Who are their target audiences for selling products? Who are their target audiences for investing? How do they reach out to their target audiences? What communications are working for them and which ones are not? These are the questions that we intend to provide analytical insight on with this report.

Background

AT&T and Verizon these are the two, long distance and cell phone communication company giants today. The two companies are seen and heard from every day on television, the radio and through internet commercials. They are seen constantly competing for your business and using different catch phrases like “can you hear me now” which is very catching...