Submitted by: Submitted by meleksebile
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Category: Business and Industry
Date Submitted: 11/27/2012 02:27 PM
ZARA: Trial Exam case
1) Instructions
a. General information
Write a Business Plan for the company Zara (http://www.zara.com/), part of the INDITEX group.
* Trial case
* Possibility to get 1 bonus point
The management process scheme (from the book) should be the table of contents of the Business Plan.
You can use bullet points instead of sentences.
Maximum 40 pages, not including the appendixes, but no relevant or important information needed to understand the Business Plan in the appendixes! If it is relevant, put it in the report.
* Need to know instead of nice to know.
b. Market size
The group can choose the market size for the analysis and the assignment for Zara. For the exam case, it will be the same for every group.
* Focus on clothes, so only ZARA (not ZARA HOME)
c. Steps to make a business plan
Before doing the steps, make a plan of approach.
d. Criteria’s
i. Report made for the Board of Directors of Zara
ii. No irrelevant stuff, bla bla
iii. Good analysis, long-term objectives SMART, annual objectives and policies
iv. Strategies
2) Planning
Hard copy of Zara report in the postbox of M. Luft in the MIM department on November 30th
3) Steps for Preparing a Comprehensive Written Analysis
e. Steps 1 & 2: Nataliia
f. Steps 3, 4 & 5: Natalia & Daria
g. Steps 6 & 7: Chris
h. Steps 8, 9, 10, 11 & 12: all together on Tuesday November 27th at 4.00pm until 6.00pm, to be continued on Wednesday November 28th at 10.30am until 5.00pm.
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[ 1 ]. Use the matrixes seen during the classes.
[ 2 ]. Book p. 393.