World Choir Games 2012

Andrew Mason

SEM410

11-19-2012

2012 World Choir Games Cincinnati

Mission Statement

The idea to create an event like the World Choir Games is based on the Olympic ideals, which aim to peacefully unify singing people and nations connected by song in a fair competition. The idea should inspire people to experience the strength of interaction, which is able to challenge personality and community equally through the power of singing together. No matter on which artistic level one is working – whether singing for pleasure or reaching for artistic stars. The World Choir Games are an international choir festival taking place every two years on different continents.

Vision Statement

This idea of the World Choir Games is carried out through the personal experience of millions of people throughout the whole world who sing in choirs daily and internalize and pass on human ideals through song. The idea is instrumental in helping people overcome conflicts and offering, through their social interaction, an example for life. In the future, choirs from all over the world will come together regularly to the World Choir Games, in order to contribute to understanding and peace among nations. All participants celebrate this amazing festival of music, as music is the common language of the world!

Market Research

The focus of the world choir games came from substantial research by choral trade groups and original research by an eventual sponsor interested in the penetration of choral singing in American households. With all the material added together the focus consisted of seven topics: people, singing, globalism, competition, Cincinnati as host, our heritage, and the future.

Who the people are and where they come from. Singing and how that makes us feel. Globalism, the world, literally, was coming for a visit. The fact that Americans like competition. Cincinnati as a host, the first to host the World Choir Games. Our heritage and the esteem with which arts and music...