Components of a Business Case

Cmponents of a business case

Abstract

This paper creates a press packet that is delivered to different channels with the hopes of further publicizing the product.

Components of a Business Case

Cover Letter

Vishakha Salunkhe

Communications for Managers of Technology,

University of Phoenix, AZ

March 13, 2010

Mrs. Daniel Hobbs, CEO and President,

MDMA News,

San Diego, CA

Dear Mrs. Hobbs

My name is Vishakha Salunkhe, CEO for "The Sony Corp", a company specializing in electronic goods. I have come up with a new product and would like to advertise it on your local news channel. The product is very attractive and would be appealing to the masses

I look forward to a working with you and hope you'll take a look at my enclosed press packet. I can be contacted anytime at the above address.. Thanks for your time.

Sincerely,

Vishakha Salunkhe.

Product Description

Sony Reader is an e-book reader manufactured by Sony.Sony’s Reader Digital Book is an interactive touch screen display which allows for the most intuitive digital reading experience to date. You can take your library on-the-go and access your favorite books from anywhere. It uses an electronic paper display developed by E Ink Corporation. It is viewable in direct sunlight, requires no power to maintain a static image, and is usable in portrait or landscape orientation. The Reader can play MP3 and unencrypted audio files.For added versatility, Reader™ supports multiple file formats including ePub and PDF, offering access to more books from more places, including over one million free public domain titles from Google books.

It sports a gorgeous 6-inch display with touch screen navigation, turning pages, book marking your spot, adjusting the font, and searching for titles can easily be done with the swipe of a finger. Use the virtual keyboard or included stylus to take freehand notes and highlight sections of text to revisit later. The digital rights...