Swot Analysis

Starbucks is one of the most successful and infamous

companies in the world. It was established in 1971 by a man by

the name of Howard Schultz. At that time, coffee was only fifty

cents and was a morning habit like diners and fast-food.

I think that Howard Schultz was really took care in

analyzing the retail operations and marketing. Also, he tried to

find and fix all to the companies weak points and made his

strong points that much better. Now, Starbucks has become one of

the largest coffee franchises due to the fact that Howard

Schultz was determined in his mission and never stopped thinking

of better marketing techniques and more efficient ways to

approach his customers.

Starbucks has a number of strengths that contribute to its

success including: the store’s locations, having a significant

quantity of stores including international store, the quality of

the employees service, customer service, a comfortable

environment in the store, good product quality (drinks and

food), the free WIFI service, try new style of service and

continuing to create new and better products. Those strengths

are the reasons that Starbucks is able to continue to prosper

and grow into a stronger business.

There were only 17 Starbucks stores that existed in 1987;

however this number was increased up to around 10241 stores in

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1. It was established in 1971

by a...

Please remember that all

information from outside

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summarized, or not

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2. was

omit...