Reckitt Benkiser and Mis - Report

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Date of Submission: 5th November 2012 Dhruv Goyal – 12DCP-032, Section A

 Information about Reckitt Benckiser and a brief description of the Business of the Company

 Reckitt Benckiser plc is a British multinational consumer goods company headquartered in Slough, United Kingdom. It is the world's largest producer of household cleaning products and a major producer of consumer healthcare and personal products. It was formed in 1999 by the merger of the UK-based Reckitt & Colman plc and the Netherlands-based Benckiser NV.  Its brands include Dettol (the world's largest-selling antiseptic), Strepsils (the world's largest-selling sore throat medicine), Veet (the world's largestselling depilatory brand), Air Wick (the world's second-largest-selling air freshener), Calgon,Clearasil, Cillit Bang, Durex and Vanish. It has operations in around 60 countries and its products are sold in over 180 countries.  It is the world’s #1 household cleaning products firm, came into being as the result of a 1999 merger between the UK’s Reckitt & Colman and the Dutch group Benckiser. The company leads the sector in the manufacture and sales of household cleaning products with sales increasing on average by 7% a year since its formation.From its European origins it continues to expand globally with its brands now available in more than 180...