Google Complete E Book

GOOGLE

Prepared By:- Kapil S. Bhagwani

Case Study :- Strategic Analysis

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NRIBM (PGDM)

P1106

Amrita Maam

The Vision The Mission The Focus

To make search engines so powerful they would understand "everything in the world". To organize the world's information and make it universally accessible and useful.

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Google continues to focus on innovation and on the user experience.

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Google Strategy

• It’s the same as of Honda & Sony • Both these companies have major share in world manufacture share of Engines and Electronic Goods • Google wants world wide web’s major share.

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QUESTION?

• IS GOOGLE IN THE RIGHT INDUSTRY? Let’s Analyze the Industry

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The Industry Stats

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Country Analysis

Country US China Japan Users (Mn) 210.00 162.00

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India Brazil World

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Usage Growth (2000-2007) 120.80% 620.00% 83.30% 682.8% 225.00% 740.00%

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1173.00

IS GOOGLE IN THE RIGHT BUSINESS? Lets Look at Products and Rev Model.

QUESTION?

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Google Products (>60)

Web Search Maps Ride Finder Analytics Directory Google Mini SMS Search Mash Advertising AdSense AdWords Audio Ads Click-to-Call Grants TV Ads Standalone Applications AdWords Editor Gmail Notifier Hello Pack Photo Screensaver Picasa Secure Access GTalk SketchUp Desktop Extension Blogger Web Comments Browser Sync Dashboard Widgets Send to Phone Toolbar

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Communication & publishing 3D Warehouse Blogger Calendar, Docs& Spreadsheets Dodgeball FeedBurner Gmail, Orkut YouTube Reader Mobile Products Blogger Mobile Calendar Gmail News iGoogle Reader Maps Mobile

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Core Products & Revenue Model • • • • • • Core Products – Search and Adwords. Revenue Sources Contextual Ads...