Boeing 777

Running head: THE BOEING COMPANY CASE STUDY

The Boeing Company Case Study

Eric Punt

Argosy University

B7628 Online

Professor: Dr. Anthony Petroy

April 15, 2009

Abstract

Introduction to The Boeing Company: personnel, products, locations. Examination of Boeing innovation practices, citation from: The Boeing Company Web Site, 2007 Annual Report, James McNerney, the current Chief Executive Officer, and David Swain, retired Vice President. Current and historical aviation innovation challenges, innovation system application, role of ethics, The Boeing Company centralized innovation management practices. Failure of effective innovative practices during the development of commercial supersonic transportation aircraft reviewed.

Table of Contents

The Boeing Company Case Study 5

Innovation 7

Transformational Leadership 9

Aviation Innovation History 9

Innovation Systems Theory 10

Challenges Faced 12

SWOT 13

Ethics in Innovation 16

Leadership Ethics 16

Literature Review 17

Boeing 17

Summary of Boeing 18

Innovation 19

Summary of Innovation 21

Leadership 22

Summary of Leadership 29

Core Aspects of Leadership 30

Hindrance to Innovation 31

Research Summary 34

Boeing and Innovation 34

Aviation and Innovation 34

Innovation System and Boeing 35

Ethics and Leadership in Innovation 36

Conclusions 36

Future Research 37

References 38

Bibliography 41

The Boeing Company Case Study

This case study is an examination of The Boeing Company innovative practices Extensive citation used from Boeing’s web site and The Boeing Company 2007 Annual Report-Leading the Way for the following reasons: Boeing products have very distinct names and applications, to paraphrase would add considerable length and detract from intent- examination of innovation at The Boeing Company. In other words, Boeing provides the best descriptions with the least amount of words....