M Plan

eLiv Tablet

a. Objectives

i. Corporate Objective

eLiv has been dedicated to make a better world through diverse businesses that today span advanced technology and semiconductors. eLiv is growing in the high-tech electronics manufacturing. Through innovative, reliable products and services; talented people; responsible approach to business and global citizenship, and collaboration with our partners, eLiv is aimed at taking the world in an imaginative new direction.

ii. Divisional Objective

eLiv has launched a new division focusing on the consumer market for tablet PCs. eLiv is excited about the future as we build on our previous accomplishments in PCs, laptops and accessories. The company looks forward to explore new horizons in the growing tablet market.

iii. Marketing Objective

1. Volumes and Profits

The company plans to sell 10 lakh units in the first year at a price of $599 MRP and expects a profit of $70 per unit sold.

Cost of production | $300 |

Advertising & Marketing | $150 |

Company Margin per product | $100 |

Dealer Margin per product | $49 |

 Units to sell | North America | South America | Europe | Asia | Africa | Australia | TOTAL |

Quarter 1 | 60000 | 16000 | 30000 | 60000 | 8000 | 26000 | 2,00,000 |

Quarter 2 | 90000 | 24000 | 45000 | 90000 | 12000 | 39000 | 3,00,000 |

Quarter 3 | 75000 | 20000 | 37500 | 75000 | 10000 | 32500 | 2,50,000 |

Quarter 4 | 75000 | 20000 | 37500 | 75000 | 10000 | 32500 | 2,50,000 |

Totals | 3,00,000 | 80,000 | 1,50,000 | 3,00,000 | 40,000 | 1,30,000 | 10,00,000 |

2. Time Frame

The company plans to grow at 10% per year

3. Customer Retention

eLiv will provide an on-site warranty of one year on its tablet with an option of extension for one more year. We also plan to provide continual product updates and applications through our online store.

4. Intermediary Retention

b. Situation Analysis

i. Competitors

eLiv tablet will have three...