Aarong

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Letter of Transmittal

September 22, 2011 Ms Rahnuma Ahmed Faculty, BRAC Business School BRAC University.

Dear Madam, This is the report on “Performance evaluation system of Aarong” that is a requirement for fulfillment of our BUS 400 course and it is our pleasure to present it before you. I have tried my best to follow your guidelines in every aspect on my report. I have collected what seems to be most important information to make my report as specific and coherent as possible. I enjoyed the challenges of preparing the report with an opportunity to increase our understanding of business prospects for Bangladesh. I am earnestly thankful to you for your guidance during the preparation of this report. I hope you will appreciate my effort put forth hereby.

Sincerely yours, Nowrin Jahan ID# 072104121

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Acknowledgement In the process of preparing this internship report, I have been assisted by some of the individuals, whose active support and guidance has been the greatest source of inspiration for me to carry on. I am highly indebted to them for their selfless cooperation. I want to express my gratitude mainly to my supervisor Ms. Rahnuma Ahmed, faculty of Brac Business School, who guided me to prepare this report. I also want to acknowledge GM, Mr. Dominic S. V. Bennett, for giving me this wonderful opportunity to work on his department and he supervised me last three months of my internship period at Aarong. I am thankful to Ms. Tahmina Hossain (Officer) and Mst. Shuly Akter (Executive) who in every step of my internship program guided me, taught me and provided information to prepare this report.

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Executive Summary

Aarong, is now a valued brand name in Bangladesh with its unique line of products, available to many households all over the country. Its mission & vision consists of the society, artisans,...