Business Research Methods Forum 2

Group Discussion Board Forum 2 – Part 1The following items are taken from the textbook section titled Discussions Questions>“Making Research Decisions”, "Bringing Research to Life" and "From Concepts to Practice" located at the end of each chapter.  Provide a comprehensive and substantive answer for each item and post them in a word document in your Group discussion board forum.  These documents will be the basis for the collaborative work in the DB forum 2 –Part 2.

1. Ch. 6 - 7  -- You are the administrative assistant for a division chief in a large holding company that owns several hotels and theme parks. You and the division chief have just come from the CEO’s office, where you were informed that the guest complaints related to housekeeping and employee attitude are increasing. Your on-site managers have mentioned some tension among workers, but have not considered it unusual. The CEO and your division chief instruct you to investigate. Suggest at least three different types of research that might be appropriate to the situation.

Monitoring will be first type of research through following the activities of the house keeping employees, then communication research will involved to both employees and guests to better understand employees behavior and guests complaints then cross sectional survey approach applied for guests complaints

2. Ch. 6 - 10  -- Use the eight design descriptors in Exhibit 6-3 to profile the research described in the Chapter Snapshots.

A- Smith barney:

Research question crystallized: exploratory

The method data collection: communication

Power of the research:

Purpose of the study: descriptive

Time dimension: cross sectional

The topical scope: statistical

The research environment: field setting

Preparations:

B-Cheskin:

Research question crystallized: multi stage formal study

The method data collection: observation

Power of the research:

Purpose of the study: descriptive...