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Category: Business and Industry
Date Submitted: 12/09/2012 04:56 AM
eand samsungORGANISATIONAL DESIGN AND DEVELOPMENT
INTRODUCTION
Why FMCD ? :
As rapid socio-economic changes sweep across India, the country is witnessing the
creation of many new markets and a further expansion of the existing ones. India’s
consumer market is riding the crest of the country’s economic boom which has lead to te
creation of a separate consumer good segment known as FMCD i.e fast moving consumer
durables. The Indian consumer durables industry has witnessed a considerable change in
the past couple of years. Changing lifestyle with access to disposable incomes, easy
finance options and a surge in advertising has been instrumental in bringing about a sea
change in the consumer behavior pattern. According to a study conducted by FICCI on the
Indian consumer durables industry, a shift in consumer preferences towards higher-end,
technologically advanced branded products has been quite discernable.
The Consumer Durables industry consists of durable goods and appliances for domestic
use such as televisions, refrigerators, air conditioners and washing machines. Instruments
such as cell phones and kitchen appliances like microwave ovens are also included in this
category. The consumer durables industry can be broadly classified into two segments:
Consumer Electronics and Consumer Appliances.
Importance of Organizational behaviour:
At a visible level, corporate culture is defined by a range of formal mechanisms used to set
direction, tone and pace. These mechanisms, which include the strategy, organization
structure, rules, mission statements, values and role model descriptions, are designed and
framed to encourage desired behaviours. The key to developing corporate culture,
particularly one that becomes a source of competitive advantage, requires gaining insight
into how culture is formed, including the important role that employees' attitudes and
perceptions play in the process. Organizations that take time to understand the...