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Submitted by to the category Business and Industry on 12/09/2012 01:09 PM

In this economy, deciding whether or not to invest in a company has become increasingly difficult. As a mutual fund manager, I am interested in the multi-billion dollar dynasty of Apple Inc. This company has come a long way from once producing the low-cost computer, Macintosh. Today, Apple Inc. produces personal computers, software programs, and consumer electronics. They even go as far as developing alternative energy sources to power their data facilities. I conducted the SWOT, or strengths, weaknesses, opportunities, and threats, analysis for Apple to help me decide whether or not to invest in this company.

I discovered that Apple Inc.’s strengths consist of it being is a world wide company that is nearly as large as Exxon Mobile (largest corporation in the world). They have a massive client base, which continues to grow over time. Also, Apple is expanding successfully into other product specialties like renewable natural resources, and they have successfully changed the way the world utilizes technology on a day-to-day basis.

However on the down side, there are many competing firms creating just as good if not better products for less costs to the customers. The true "brain" of this development was Steve Jobs, who died this past year. Their stocks are over $600 a share, so investments would be difficult to get in without a very large initial cost. They are a company solely devoted to technology, which they can't provide necessities of living, but simply convenience.

There are many opportunities that would arise if I were to invest in this company. Apple Inc. is not only creating and developing the latest computers, smart phones, and tablets, but has stretched its reach into renewable natural resources. At the beginning of the year, Apple opened a new Data Facility in Maiden, North Carolina. This $500 million facility is reporting that sixty percent of its power sources are from renewable natural resources, and by the end of 2012 will be 100 percent...

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