Macroenvironment for a Hotel

“Your kitchen for delicious pizza”

Mission:

To become the largest and the number one pizza house and fast food chain that offers the finest, quality and affordable pizza for every customer in the Philippinesthrough offering excellent and exceptional service for customer’s satisfaction.

Vision:

To promote healthy Filipino inspired food products through giving our customer a fine dining experience.

Tagline:

Your kitchen for delicious pizza

Positioning Statement:

Pitssani Juan is the newest place and reason to crave for pizzas. It caters unique and delicious pizza variation. You can now enjoy eating your favorite pizza with the touch of Filipino delicacy without worrying that you have to pay high price.

Market Segmentation

Demographic |

Target Market | Class B and C |

Target Place | Tanza, Cavite and other near municipalities |

Total Population | 206,178 |

Age | 8-60 years old |

Gender | Male and Female |

Family Life Cycle | Single, Married, Divorced, Annulled, Widowed |

Family Income | Php 8,000 and over 50,000 |

Occupation | Professionals and Non-professionals, Home makers, Students |

Education | Elementary, High school, College |

Religion | Catholic, Protestant, Born Again, Iglesiani Cristo |

Race | Filipino, American, Korean, Chinese |

Source: www.wikipedia.com (as of 2010)

* Types of Retailer

* Pitssani Juan is categorized under specialty store because it offers pizza that is inspired by Filipino delicacy, those flavors are adodo, sisig, bicol express, seafood and piña-tocino pizza. It also caters foods like spaghetti, fried chicken, fries, beverages and desserts.

* Multi Channel Retailing

* Pitssani Juan were seems have a lot of edge when it comes in retailing. Its strategic location and accessibility widely gives the store a lot of advantages in terms of competition. It is near school, hospitals and other commercial establishment that is visible to other people and by-passers that invite...