Bssm

Business Strategy & Strategic Management

Contents

1. Question 1 3

1.1 Strategy canvas 3

1.2 Southwest Airlines 3

1.3 The strategy canvas of Southwest 4

1.4 Conclusion 7

2. Question 2 7

2.1 Strategy clock 7

2.2 Apple following the strategy of differentiation 10

2.3 Wal-Mart following the strategy of low cost or low price 12

2.4 Ikea following the strategy of hybrid 13

3. Question 3 14

3.1 Structuralist strategy 14

3.2 Re-constructionist strategy 14

3.3 The difference between Structuralist and Re-constructionist 15

3.4 How to choose the right strategy 15

3.4.1 When to use red ocean strategy 16

3.4.2 When to use blue ocean strategy 16

3.5 The three strategy propositions 17

References 17

Bibliography 18

1. Question 1

Using an appropriate modal, evaluate the business modal of a company of your choice, describing how the company differentiates itself from its competitors, and sustains competitive advantage.

1.1 Strategy canvas

The strategy canvas is a key diagnostic and action framework used in the process of building the blue ocean strategy. The strategy canvas has two purposes. Firstly, it can help us capture the competitive factors and current state of the performance of these factors of an industry. It can help us understand the competition of the current industry in the aspects of products, services, delivery and so on. Secondly, compare these factors of the organizations offering with the industry and then take actions to reorient our focus from competitors to alternatives and from customers to noncustomers.

The strategy canvas has three components. The first one is competitive factors, which are the key factors of a product or service. They are listed in the horizontal axis of the strategy canvas. The second one is offering, which stands for the customers gets and a company invests from corresponding competitive factors. They are listed in the vertical...