Sara

MKTG 1

HOMEWORK SLIDES

LO

Mod1: 笔记本作业1：Zipcar

1) Do you think Zipcar reflects a

marketing orientation.

2) Discuss how the local car rental

industry in Xi’an can become more

market orientated.

3) Write a A5 summary of you discussion

in your homework book.

LO 2

Copyright © 2013 by Nelson Education Ltd.

2

Mod1: 笔记本作业2：人人乐

 Your local supermarket 人人乐 uses the slogan 口号 is “It’s

your store.”

 However, when you asked one of the stock people to help you

find a bag of chips 炸土豆条 he told you it was not his job and

that you should look a little harder.

 On your way out, you noticed a sign with an address for

complaints 投诉.

 Draft a letter explaining why the supermarket’s slogan will never

be credible 可信的 unless their employees carry it out.

 Write an A5 in your 笔记本for your next class.

LO 3

Copyright © 2013 by Nelson Education Ltd.

3

Mod 1: 小组作业1：Netflix

 In your small groups read, discuss and answer the study

questions on p.100 “Case Assignment 1: Netflix”

 Write an A4 handwritten report.

 Make sure that your report includes your group name, names of

members, date and name of assignment.

 Submit during our next class.

LO 3

Copyright © 2013 by Nelson Education Ltd.

4

小组作业1：Netflix

 In your small groups read, discuss and answer the study

questions on p.100 “Case Assignment 1: Netflix”

 Write an A4 handwritten report.

 Make sure that your report includes your group name, names of

members, date and name of assignment.

 Submit during our next class.

LO 3

Copyright © 2013 by Nelson Education Ltd.

5

MKTG 2

THE MARKETING

ENVIRONMENT营销环境,

SOCIAL RESPONSIBILITY

社会责任,

AND ETHICS

道德标准

LO

Mod2: 笔记本作业1： Chinese Values

 What are the most important

values 最重要的价值观 that

will influence Chinese

people’s lifestyle 会影响生活

方式 and purchasing

behaviour

LO 2

Copyright © 2013 by Nelson Education Ltd.

7

Mod2: 笔记本作业2

Chinese Family

 Discuss:

 how has the makeup of...