Salvation Army.Pdf

Strategy at the Salvation Army

Thomas Galley

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Abstract This report considers The Salvation Army in the UK. Discussion of how the Salvation Army has developed strategy to date along with corporate style analysis of the strategic position is combined with a review of the current environment and relevant markets. The focus of this report will be The Salvation Army's strategic position. Looking at the current position and value proposition and, deciding on an appropriate and sustainable position for the future. The report looks recommends a more professional, focussed approach for the Salvation Army in order to contend with significant pressures from a crowded marketplace and a challenging political economy.

Thomas Galley

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Contents

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Abstract Introduction Pattern of strategic development Strategic context Conclusions Recommendations for long term strategy Word Count Bibliography References Appendix A: Adaptation of the strategy clock

Thomas Galley

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Introduction The focus for this report will be the Salvation Army in the United Kingdom. Existing strategy will be evaluated. Various tools will be used to analyse the Salvation Army (SA) and its environments and recommend a long term strategy. Pattern of strategic development The strategy of Salvation Army has developed organically. Norms of behaviour have foundations both in Christianity and a hierarchical, quasi-military structure proposed by the founder (Murdock, 2007). Few organisations have a comparable structure. Traditional, publicity averse, and change resistant (Wallace, 2011). The SA presents interesting challenges for the corporate strategist. Potential conflicts abound. The SA proposes various strategies (Salvation Army, 2002) (Salvation Army, 2009) (Salvation Army, 2009a). Themes that are ideology-, strategy- and need-based are presented without any congruent or all encompassing focus. There is no conclusive idea of whether the SA’s...