Business Plan

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Pages: 64

Category: Business and Industry

Date Submitted: 12/11/2012 07:58 AM

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Learning Empowerment Zone | |

|L-E-Z Tutoring Center {Business Plan Submission} |

|GM600 Capstone – Professor James Peacock |

|Student: Ricky Christopher |

|April 2012 |

Table of Contents

|Executive Summary | |2 |

|Marketing Plan | |4 |

| Service Concept | |4 |

| Target Market Analysis | |6 |

| Evidence of Market Need | |9 |

| Pricing Strategy | |11 |

| Marketing Communication Plan | |12 |

| Marketing Budget | |21 |

| Sales and Marketing Channels | |22 |

|Management Plan...