Distribution Strategy

The Nail Bar

MRKT 413

Prof. Ahmad Mostafa

11 April 2012

Prepared by:

Ali Majed

Ahmad Al-Qassar

Table of Contents

Company Overview 3

Company Overview

The Nail Bar opened in March 2012, and this was the start of a new era in nail and beauty treatment in Kuwait. We have searched the world to ensure that the best and most innovative treatments are now available to the local market.

The Nail Bar is spa & salon for beauty care, we are close to consumers, offering them compelling, innovative products. Nails & Spa's mission is to provide excellent nails service to our clients in the way of quality work and a professional atmosphere.

The goals of our company are to be profitable and build a product line through name recognition. It is the immediate goal to launch an additional product line into the beauty market, while the long-term goal is to go public with an active product line.

The fashion background played a huge role in the creation of the product range, ensuring that customers could always find the perfect shade to match the latest trends. Our products are formulated with the latest professional technologies and are created for women who demand uncompromising quality and instant results. Fashion is at the heart of nails business with a unique ability to switch on the latest shades. We always market with the hottest trends and product innovation, including special effects such as magnetic, 3D glitter, crackle and nail jewelry. These revolutionary products are perfect for giving customers the opportunity to experiment with the latest fashions and effects.

Marketing Distribution Strategy

-Objective:

To provide quality products and services to our consumers, and to build and expand our own product line into the beauty market.

-Direct Distribution :

Our store

Online order - Delivery

-Indirect Distribution:

Pharmacies

Sultan Center

Beauty shops

Salons

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