Dell Cell Phone - Term Paper

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ON

(DELL CELL PHONE)

CONTENT

➢ INTRODUCTION - DELL COMPANY

➢ MISSION AND VISION

➢ MARKETING PLAN FOR DELL B-500

o MARKET SUMMARY

o MARKETING PRINCIPLES

o PEST ANALYSIS

o SWOT ANALYSIS

o SWOT ANALYSIS OF COMPETITOR

o PRODUCT OFFERING

o DISTRIBUTION

o MARKETING STRATEGY

o PRICING

o MARKETING MIX

➢ REFERENCES

INTRODUCTION - DELL

Dell Inc.  is a multinational technology corporation that develops, manufactures, sells, and supports personal computers and other computer-related products. Based in Round Rock, Texas, Dell employs more than 76,500 people worldwide as of 2009.

Dell grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer-sales within the industry behind Hewlett-Packard.

The company currently sells:

➢ personal computers, 

➢ servers, 

➢ data storage devices, 

➢ network switches,

➢ software, and

➢ Computer peripherals.

Dell also sells HDTVs, cameras, printers, MP3 players and other electronics built by other manufacturers.

In 2006, Fortune magazine ranked Dell as the 25th-largest company in the Fortune 500 list, 8th on its annual "Top 20" list of the most-admired companies in the United States. In 2007 Dell ranked 34th and 8th respectively on the equivalent lists for the year. A 2006 publication identified Dell as one of 38 high-performance companies in the S&P 500 which had consistently out-performed the market over the previous 15 years.

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The corporation markets specific brand names to different market segments:

➢ Business/Corporate class: including OptiPlex, Latitude, and Precision,

where the company's advertising emphasizes

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