Business Analysis

Abstract

This article does a Business review of AT&T and looks at the financial strength of the company based on results posted and long term goals. With the revolutions in the wireless industry, the company is continuously focussed on re-modelling itself to suit the market demads and continue to invest in technology to maintain the market edge.

With the competition so intense there is so little to choose between the major players, yet we look into some factors like financial outlook, technological advances, globalization, and best practices and processes followed in the communication sector.

AT&T’s Business Environment

“AT&T is a premier communications holding company and is the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice, and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any United States carrier, offering the most wireless phones that work in the most countries.” ("Mobile Marketing Solutions", 2011.) According to "AT&T Investment Delivers Improved Wireless Network Experience in Lubbock" (2010), “The Company’s suite of IP-based business communications services is one of the most advanced in the world”.

AT&T’s business provides an extraordinary solution for data, Internet Services, and voice communications. The company is considered an innovator in communications arena and has served a wide base of customers for more than 120 years. AT&T has made great strides in the communication and entertainment business. The company’s video services include products such as AT&T U-verse TV and AT&T-DIRECTV. This is part of company’s integration strategy that brings PC, Television and mobile devices together.AT&T is also a worldwide leader in providing IP-based...