Business Research Methods

Business Research Methods

Applied Business Research & Statistics QNT/561

Business Research Methods

Apple is one of the largest manufacturers of electronics such as computers, smart phones, servers, ipods, and ipads. The team has chosen the conflict between the ipad mini and its competitors offering similar products at a reduced price. In partnership with AT&T, Apple could put more of the ipad minis at the fingertips of the customer during this holiday season. In this paper the team will show the research questions, the dilemma that Apple faced the research design, and the sample design for collecting data.

Organization overview

AT&T Inc. is its premier communications company in the world. AT&T has a powerful array of networks resources that includes the nation’s largest 4G network, provider of wireless, Wi-Fi, high speed Internet, voice, and cloud based services. AT&T offers different devices for customers to access their service, which includes the Apple iPad mini and fourth generation iPad. The iPad mini is smaller and lighter than its predecessor, according to the New York Times, (2012) “but with all the action in the technology market, smaller tablets have become impossible to ignore.” The Apple iPad mini has a screen of 7.9 inches, Google Nexus 7 tablet that is seven- inches and Amazon offers seven new Kindles that include a seven-inch tablet.

Research Questions

Research questions focus the research’s attention and define the hypothesis that best states the objective of the research (Cooper, 2011, Ch. 4). The objective of the research is to determine consumer’s responses to the iPad mini in comparison to its competitors who offer similar products. The research questions that will be asked to a random sample are

Has he or she purchased the iPad Mini or any other...