Ifree Earphones Marketing Plan

Apple, Inc. is a leading manufacturer of consumer electronics, software, and personal computers. Established in 1977, Apple is now widely recognized for their iPod, iPhone, and iPad ("Apple Inc. profile," 2012). These industry leading mobile music, media, and communication devices are being sold in 13 different countries worldwide ("Apple Inc. profile," 2012) and have proven wide spread success in the younger adult and middle age adult markets. Due to Apple’s product success, associated industries such as speakers and headphones have seen monumental increases in the sales of cutting edge products that are compatible with Apple devices.

Currently, the most prominent earphone on the market is a wired 3.5mm jack earphone. In addition, wireless, over-the-head headphones have entered the market, however are a bulky alternative to the standard, wired earphones. Apple iFree earphones with Siri Voice Recognition technology will fill the void between wired and wireless. Bluetooth technology will allow iFree earphones to connect wirelessly to any Apple device, or any other mobile music, media, or communication device equipped with Bluetooth connectivity. In addition to being the first wireless earphone, iFree earphones will utilize the Apple Siri technology allowing users to skip, pause, and play songs as well as search for specific songs via voice recognition. Apple iFree earphones will be available in the standard earbud as well as over-the-ear styles while being completely wire free. Additionally, iFree earphones will be available in 25 different colors, including metallic and 3 discreet nude finishes to suit any consumer’s taste.

The SWOTT analysis can be a strong tool to analyze a product or company. A SWOTT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, Threats and Trends as they apply to a business objective (Caldwell, 2010). Strengths and weaknesses are considered internal factors while opportunities, threats,...