Pest Analysis

Overview of Project

Types of Wines:

Sula specializes in table wines namely white wines, red wines, rose wines, dessert wines, Sparkling wines.

Bulk wines like Satori are imported and reprocessed by sula and exported under its brand name.

Speciality:

Souvenirs Blanc – a brand of wine which is among the 10 best selling wines in the world.

Brut – brand of champagne, market leader in sparkling wine, all over Asia and European countries.

Sula has a patent for French wine, MAISOMPIERRE.

Pricing:

Decider on market demand, excise duty, state fines and subsidies paid in different states after deducting various other cost directly/indirectly related to product being exported/imported.

Market Competitors:

Champagne Indage & Grover Vineyards are the major market competitors and exporters.

Sula wine fest:

Helped in creating awareness among the people and changing their perspective towards wines which is different from liqueur .It gained enquires from different countries and media recognition.

IMPORTS:

Import Policy/Procedures:

FOB and Ex-Works are basic policy under which sula imports. Exice duty changes from march- april every year

Consignments imported in India are not restricted.

Sula is not charged any subsidies or excise by maharashtra state govt. on its imports .Import policy by air and shipping remains the same 100 cases at a time i.e container are imported.

Import license, IC no. given by customs i.e nhava sheva and BPT customs are required for exemption from octroi.

EPGC license avail benefits on turnover.

Import Criteria:

75% - 80% wine is imported on the name of the company i.e. goodwill and reputation and 10% - 15% on the brand recognition of the product.

Imported From:

Sula imports from ….

HARDY’S - largest wine exporter in Australia.

GATO NEGRO – wine exporter of Chile.

ASAHI WINES – exporter of Japan.

MATUES – exporter of Spain.

DISTELL TWO OCEAN – exporter of U.S.A

RUFFINO – exporter of...