Management

Effectiveness of a Press Release |

A critique |

Professor name |

Student name: |

10/22/2012 |

Course:

Choose an organization, business, or corporation.

Search the organizations, businesses, or corporation’s website for a recent press release. Titles might include words such as public relations, media relations, or news.

Write a critique depicting the effectiveness of a press release.

Include a short synthesis of the main differences between advertising and public relations.

Attach the press release to your paper.

EFFECTIVENESS OF A PRESS RELEASE

Abstract

Basically press release is a short article written in a journalistic style. Press releases are very important tool of communications and marketing, and it plays an imperative role in marketing of business, company, in promoting branding efforts and it release the most updated information about the company. The selected press release is really important and attractive to the people since it is offering a wonderful feature to thousands of people working and getting services from Wal-Mart.

Introduction

Press release, new release, public relations, media relation are different names of using best way to publicize an event, to promote a new product or services, to introduce new application or design, to spread the information about award or certification, opening new outlet, store or plant, announcing new hiring or any other important achievement communication generally for public and especially and traditionally to the journalist. Basically press release is a short article written in a journalistic style.

Press releases are very important tool of communications and marketing, and it plays an imperative role in marketing of business, company, in promoting branding efforts and it release the most updated information about the company.

Effectiveness of Press Release- Critique

Press releases are usually circulated to the newspaper, magazines and in latest trend is sending press...