Product Design

Trident University

Module 3 SLP

Course Number: OPM 300

Product design does not mean the actual design of the product but the routine that is applied during the development of the product. Product design of FedEx Company has helped the company to develop decision making process which other companies have not managed to make (FEDEX Company, 2011). FedEx being a transportation company has developed quite well in respect to the strategies that it has implemented ever since it started its operations. Designing products or services that are provided to the consumers is important simply because of the development enables the product to be quality. With decision making, managers use product design concept on determining how they are required to develop required products. Most designers of product usually evaluate their product ideas which help them know exactly what they are supposed to provide at the end. FedEx knew that consumers wanted their service more urgent than the company thought and as a result they developed a 24 hour working strategy and opened some outlets which help distribution.

An example of product life cycle in FedEx would be the overnight shipping option, during the slow times of year this option is still available but for many it exists for those last minute Christmas gifts being shipped from one of the country to the other. During the off season it has less of a demand therefore doesn’t create as much revenue. Another example would be FedEx showing up to your door on Christmas morning with packages in their hands, this service is definitely not available during the other 364 days of the year.

FedEx stays on the brink of technology using teams, gathering ideas thru surveys and teamwork to come up with ideas to stay on top in developing products. An example of this is the sensaware, a groundbreaking sensor-based logistics service that using sensor devices with web based shipment monitoring (FedEx, 1995-2012). The sensaware enables...