Research Proposal

Retail Marketing

Research Proposal

What are the benefits of moving towards brand to garment business? How to increase brand awareness & inclination in Pakistan and its prospects in the Gulf countries.

How to increase brand sale, interloops, secondary data, (sub-continent population)people and designer outlets in UAE etc. How many (eastern, bangle/Indian) outlets already exist.

Exploratory study

Purpose of study

The purpose of this research is to determine:

* The Pakistani consumer buying behavior patterns, attitudes towards local brands.

* The factors influencing consumers to buy branded apparel rather than non-branding clothing.

* Estimate of prospects for local clothing/designer brands in Gulf countries (sub-continent population there + Arabs who are into such clothing)

* How local businesses can improve their products in terms of quality, durability and reliability to establish themselves successfully in Gulf countries.

Problem statement

As consumers have more choices today due to global effects and they can easily switch to different brands if they are dissatisfied with one. So, this study deals with the following queries:

1. What are the factors considered by consumers while deciding whether to buy a branded product or a simple one?

2. Why people in Pakistan aren’t largely aware of brands/inclined towards purchasing them?

3. What can Pakistani Brands do to get a sizable chunk of share (compared to brands from other sub-continent countries that exist) in the market of Gulf countries?

Objectives

The main objectives of our research are as follows:

1. To determine factors that influence consumer preferences while making cloths buying decisions.

2. To see how Gulf countries consumer perceive Pakistani brands and what they look for in good clothing brand.

FOREIGN ARTICLE ON BRANDED & NON-BRANDED CLOTHING http://ezinearticles.com/?Wholesale-Name-Brand-Clothing-Versus-Non-Branded-Clothing&id=109900...