Startup Culture Report

Startups:

Creating/Building

Desired Culture

Submitted By: Group 10

Abhishek Rehan(301)

Ankit Garg(308)

Ashish Ajwani(311)

Sanchit Garg(339)

Sidharth Jain(347)

Contents

SNo. Topic

Page No.

Abstract

2

1

What is Startup Culture?

3

2

Why is Culture Important?

4

3

Elements of Startup Culture

5

4

Building Startup Culture

7

5

Sustaining Culture in Growth Phase

8

6

Culture in Indian Startups

9

7

Challenges in Building Culture

10

8

Conclusion

11

9

References

12

1

Abstract

Startups often are characterized by instability, innovation and high growth. But, we often miss out on the software

aspects of today’s mostly tech startups generally started by people in their mid -twenties. The culture of the

company is the fabric of the organization that mostly stems out from its people, its processes and its purpose.

While 44% startups fail within 3 years as the study shows, it is the percentage of the startups that cease to exist

after 5 years of operations. These points out the fact that revenue which had driven the business of startups in its

initial years suddenly started drying up. Culture is one factor which mostly goes neglected into organizations

which fail to sustain themselves after years. Culture is something which needs to be nurtured by the promoters

themselves to breed loyalty and motivation. Thus, a lot of onus lies on the promoters for building/creating desired

culture. Our report analyses the various factors and elements of the startup culture and then we do a study on

Indian startups. Startup culture in India has been compared vis-à-vis Japan and USA. The effect of local culture

on startups has also been discussed because it plays an important part in the DNA of the startup. The challenge of

sustaining the culture in its growing phase and the ways of dealing with has also been given in the report. Fi nally,

we enumerate the challenges that we see...