Sony Corp

Chapter 1 Introduction

1.1 Company Background

Sony. Like no other. That is the company’s slogan. Sony Corporation is a multinational conglomerate corporation which headquartered in Minato, Tokyo, Japan. This company is one of the world's largest media conglomerates with revenue exceeding US$88.7 billion in year 2008 (Wikipedia online). http://en.wikipedia.org/wiki/Sony

Masaru Ibuka & Akio Morita was the founders of Sony. In 1946, when the company was known as ‘Totsuko’, the two founders were doing their research and manufacture of telecommunications and measuring equipment with the start-up capital of 190,000 yen only (Wikipedia online).

After that, they had changed the company’s name to Sony, which is combining "sonus" the original Latin for "sonic," meaning Greek goddess of sound, with "sonny" symbolizing small size, or youthful boy simply as the pronunciation of Sony is the same in any language (Sony Global’s Website). They adopted the name ‘Sony’ in 1958.http://www.sony.net/SonyInfo/CorporateInfo/History/index.html

Sony Corporation is the electronics business unit and the parent company of the Sony Group with primarily focusing on five operating sectors. Those sectors are electronics (such as PlayStation), games, entertainment (motion pictures and music), financial services and others. Besides that, there are 6 principal business operations in Sony group which are Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony BMG Music Entertainment, Sony Ericsson and Sony Financial Holdings, operating those stated segments.

Nowadays, Sony has became one of the most comprehensive entertainment companies and also the leading brand for electronics, videos, communications, video game consoles and information technology products. Moreover, Sony is the Worldwide Top 20 Semiconductor Sales Leaders (Wikipedia online).

1.2 Why Sony?

At the first discussion, we had focus on cell phone companies such as Nokia,...