Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe Feasibility Study

Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe

FEASIBILITY STUDY

Feasibility study prepared by

Julie Swartzendruber

Owner

205 1st Avenue

Coralville, IA 52241

319-621-3201

February 02, 2012

Table of contents

Executive Summary 3

Product/Service 4

Purpose of the product/service 4

Stage of development 4

Product limitations 4

Proprietary rights 4

Governmental approvals 4

Product liability 4

Related services and spin-offs 4

Production 4

Ownership 4

Marketing Plan 5 SWOT Analysis 5

Industry profile: Current market size 5

Growth potential 5

Industry trends 5

Competition profile 5

Customer profile 5

Customer benefits 5

Target markets 5

Market penetration 5

Price and Profitability 6

Price list 6

Sales estimate 7

Cost of product/service 8

Gross margin 9

Three-year operating expenses 10

Three-year operating statement 13

Start-up costs 14

Start-up expenses 15

Capital expenditures 16

Plan for Further Action 19

Pitfalls 19

Positives 19

Needed capital 19

Entrepreneur's role 19

Business plan 19

License potential 19

Corporate partners 19

Proprietary rights 19

Infrastructure members 19

Executive Summary

Introduction

Kya’s Gourmet Coffee and Smoothie Sensation Cyber Café is a coffee and smoothie service shop. Right now the stage of development is in start-up.

Methodology/Analysis

Kya’s Gourmet Coffee and Smoothie Sensation Cyber Cafe will become the prime coffee/smoothie shop in the area and is determined to become a daily necessity for local coffee and...