Marketing

eBay has changed dramatically in the past decade. What began as a small online marketplace for collectibles has grown to cover a wide array of mid to upscale markets and person-to-person sales that span the globe. In the old days, an eBay seller could write up a quick description of an item, take a few digital photos, upload the info to eBay, and wait for bids to come in. Those of us who were selling on eBay in the early days found that it was easy money.

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But in recent years, the competition has become fierce. Tens of thousands of new sellers have entered the eBay marketplace, including large scale retailers with professional marketing expertise and power-house corporate experience. The eBay market has also been flooded with small-time sellers, who sell at low margins for little profit, and make it difficult other sellers to compete with their prices.

eBay has also made system changes, offering new selling formats, a dizzying array of upgrade options and eBay Stores. The shifting sands create an environment where sellers must be on their toes at all times. While the system changes have provided new opportunities for selling – many of you have found the necessity to adapt quickly or quickly perish.

In this new, hyper-competitive arena, you need to understand what makes buyers bid on one item rather than the identical item that’s a search return above or below it. You need to understand what motivates a buyer and what prompts the buyer to click on the "Bid" or "Buy It Now" button. You need to develop a visual edge that draws customers in, inspires buying confidence and communicates professionalism.

The key to profiting in the new world of eBay lies in some tried and true marketing techniques and some digital age selling savvy. "The 7 Essential Steps to Successful eBay Marketing" delivers the optimal mix of proven marketing and business management strategies, and eBay-specific insights, secrets, coaching and advice. We break down the...