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Product | Demographic 1. Gender 2. Age 3. Occupation 4. Income 5. Marital Status 6. Social Class | Geographic 1. Countries 2. Cultures 3. Urban/Rural | Psychographic 1. Lifestyle & Personality | Behaviors 1. Usage Rate 2. Benefits Sought 3. Loyalty Status |

Brothers burger | 1. M & F 2. 15-60 years old 3. Student, young & old professionals 4. P20,000 and above 5. Married, widowed/divorced, separated & single 6. CLASSES A,B & upper C | 1. Philippines 2. Non-selective 3. Mostly urban * Alimall * Binondo * Bonifacio High Street * Convergys Ayala Ave * Greenhills * hobbies of asia * Katipunan * Trinoma Mall * Ortigas * Tomas Morato etc. | 1. self actualisers/explorers, innovators, Esteem seekers, Strivers, Contented conformers, Traditionalists, Disconnected | 1. Light, medium users 2. Taste- 5Environment- 4Service- 3Clean- 5Price- 4 3. None, Medium |

Carl’s Jr. | 1. M & F 2. 25-60 years old 3. High school graduate and higher 4. P50,000- P100,ooo 5. Married, widowed/divorced, separated & single 6. CLASS A & B | 1. NONE. Carl's Jr. first appeared in the Philippines on 1996, and then it disappeared. It reappeared on 2003, only to re-disappear on 2005. * United Nations, Taft Avenue (fronting La Salle) * Alabang Town Center * Glorietta * SM North Edsa * SM Megamall | 1. self actualisers/explorers, innovators, Esteem seekers, Strivers, Contented conformers, Traditionalists, Disconnected | 1. Light users 2. Taste- 5Environment- 4Service- 3Clean- 5Price- 5 3. None, Medium |

Burger Machine | 1. M & F 2. 7-60 years old 3. Not professionals, young and old professionals 4. P1,000- P5,000 5. Married, widowed/divorced, separated & single 6. CLASS C, D & E | 1. Rarely in urban * Manila * Quezon city * Makati | 1. self actualisers/explorers, innovators, Esteem...