About Microwave Ovens Market

INDIAN COOKING HABIT

Indian cooking has matured through the ages with their cooking. The Indian food is mainly cooked with spices. Spices are used abundantly in Indian dishes. There are different types of spices. There are different combinations of spices that are used in cooking various dishes. The different combinations of the spices give different flavors. It dish is unique. Indian food takes a lot of time and too much amount of ingredients need to be added in the food. The Indian women do all their buying freshly. They buy fresh vegetables daily and cook fresh food daily. They don’t have the habit of cooking and keeping for a whole week. The taste of the fresh food is definitely better than food cooked and stored. Until today in many houses the food brought to the table is not kept back in the kitchen, but is distributed to the servants. The flavor of Indian food is unique as they use fresh ingredients and have fresh food daily.

INFORMATION ABOUT SELLING OF MICROWAVE OVENS IN INDIA

The first time in the some 7 years that it’s been officially around optimism towards the microwave has been on the upswing. A microwave oven is beginning to replace the demand for a second television or a biggest refrigerator. The top 7 cities recording the highest sales, beginning to be seen in smaller towns.

ABOUT MICROWAVE OVENS MARKET

* The top 7 cities comprise nearly 70% of the market with Delhi and Mumbai (Bombay).

* Several international companies are entering the market with the idea that demand can be expanded with the right product at the right price.

* There are several challenges in the India market.

* Marketers are shifting away from mass marketing to a more direct marketing oriented approach to create awareness about the benefits of the product.

SWOT ANALYSIS - WEAKNESS

* The penetration level of microwave ovens remains shockingly miniscule, under one percent.

* The Microwave Oven cooked food doesn’t taste the same as the food which...