Current Business Research Project Paper

Current Business Research Project Paper

Yolanda Fenderson

5/10/2012

James Geffert

Business Research is done when running or even starting any kind of business or as in Research Methods of Business, Chapter 1 states it as a systematic and organized effort to investigate a particular problem that’s encountering in the work setting, that requires a solution.(2003, Wiley). Research provides the information that’s needed to guide managers to make informal decisions to deal with problems in a successful way. Some of the information is gathered data, that is carefully analyzed or data that is already been provided.

Business Research

The business research is the tension between strategy and execution: Challenges for International Advertising Research. The primary topic of the international advertising is that can advertising be standardized.

Exploring the recent trend towards considering advertising to be a global branding strategy is followed by issues in the international advertising research. The problems need to be focus on and also identified also coming up with the best practices for the researches can overcome the problems that are presented.

The major focus of international advertising research has been to get the companies to standardize their advertising across the international markets in which business is being done. The Europeans with their living conditions and their language barrier, standardization is well needed. The United States market is very cultural, demographic, and ethically which standardized advertising works and those who oppose could be missing out on great advertising ideas. (Elinder and Fatt 2002)

Business Problems

Advertising overseas pitfalls were when firms did not pay attention to cultural nuances, Colgate introduced Cue toothpaste in France, in which the word cue meant pornographic implication. Some cultural issues that were difficult to overcome were in Saudi...