Giordano

Firstly, Jimmy Lai made the products of Giordano to be value for money. The impression of getting a good products for the price they paid or better product for a low price are set in the minds and thoughts of each customers. This makes the customers come frequently and word of mouth spread fast.

Secondly, he creates a dedicated workforce in all outlets that provides quality service. In order to maintain this, Giordano managers and top management follows stringent selection procedures to ensure only desired employees are chosen, workshops on “attitude training” are conducted , rotational on the job training method are followed and performance related pay systems on the basis of periodic performance evaluations.

Thirdly, the operation speed are made faster and in a more simpler way. Giordano managements maintained a flat organizational structure. By doing this, it facilitated easy communication between people within the organization, helped to make speedy decision and to manage the project efficiently. Fourthly, the awards they received made Giordano to be a recognized brand. The list of awards received are as below :

Award | Awarding organization | Year |

Mystery Shoppers Award | Singapore Retailers Association (SRA) | 2006 |

Top Service Award | Next Magazine Taiwan | 2006 |

Service and Courtesy | Hong Kong Retail Management | 2006 |

Best Service Performance Brand | Department of Economic Development of Dubai | 2006 |

The Wall Street Journal Asia 200 Survey | The Wall Street Journal Asia | 2007 |

Dubai Service Excellence Performance Award | Dubai Department of Economic Development | 2007 |

4th Premier Asian Licencing Award | Hong Kong Trade Development Council and the International Licensing Industry Merchandiser’s Association | 2007 |

Top Service Award | Next Magazine | 2008 |

Hong Kong Brands Awards | American Chamber of Commerce Hong Kong | 2008 |

Service and Courtesy Award | Hong Kong Retail Management Association (HKRMA) | 2008 |...