Submitted by: Submitted by ahangsabir
Views: 190
Words: 1195
Pages: 5
Category: Business and Industry
Date Submitted: 01/09/2013 03:47 PM
This case discusses the success story of Wal-Mart, the world's largest retailer, in Mexico. Wal-Mart started its international operations in 1991 with its entry into Mexico. The company entered in Mexico through a joint venture with Grupo Cifra SA de CV (Cifra), a leading Mexican retailer. Wal-Mart later consolidated its position in Mexico by acquiring a major stake in Cifra. Many analysts felt that Cifra gave Wal-Mart a good platform to quickly establish its operations in Mexico. Moreover Wal-Mart's low-price strategy suited the aspirations of the local Mexican population, a large majority of whom were in favor of low priced products. Wal-Mart was seen as a supplier of quality food, groceries and other supplies at affordable prices.
Wal-Mart also received permission from the Mexican government to set up in-store bank branches. Many expected that Wal-Mart would bring a similar kind of competition in the financial services sector and make financial products more affordable to the Mexican people. The case discusses the factors that contributed to Wal-Mart's success in Mexico and also the challenges the retailer had to face in Mexico.
Issues:
» Understand the factors that contributed to Wal-Mart's success in Mexico
» Understand the issues and challenges faced by a large retail giant while expanding its operations to a developing country
Contents:
Page No.
Introduction
1
Background Note
2
A Successful Entry
4
Low-Prices for the Customer
4
Walmex into Banking
6
Positive Image Helped
7
Outlook
8
Exhibits
9
Keywords:
Wal-Mart de Mexico SAB de CV, Grupo Cifra SA de CV, Mexico Retail Sector, International Business, Expansion Strategy, Wal-Mart Stores Inc, Retail Giant, Low price strategy, banking sector, Trader protests, In-store bank branch, Financial Services, Organized Retail, Pyramids of the Sun and the Moon, Commercial Mexicana, , Soriana, , Gigante
"Wal-Mart's power is changing Mexico in the same way it changed the economic landscape of...