Consumer Behavior Among Customer in Pakistan Telecom Industry

Executive Summary

It is perceived by the authors that customers / users of Mobil ink services are satisfied with the service available to them. On the basis of this, the research also needs to determine the factors that customers relate to their satisfaction. Our target population consists of people who have a cell phone and are studying at business schools . Due to limited time, money and manpower, we have carried out convenience sampling. The sample size for our research is 100of which 100. The primary data has been collected through survey by means of questionnaires and personal interviews. The secondary data has been collected from brochures, catalogues and the Internet.

We have used charts to summarize the results of the questionnaires. The conclusion is based on the results of the questionnaires and personal interviews. Our hypothesis has been proven to be incorrect to a great extent. Overall, the results of the research have been badly affected due to the recent breakdown of Mobil ink service.

INTRODUCTION

Mobile phone usage in Karachi has increased with an abnormally high rate in the recent years. In short duration, the concept of mobile phones has evolved from being a luxury to being considered as a necessity. Mobile Phone Service Providers compete actively in this highly profitable and growing market, thus making the obtaining of a mobile phone account very simple, and reasonable. This research study takes an outlook, which recognizes the fact that, presently, more than obtaining an account, the debate lies in how satisfied the large number of service users are in this growing market.

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Our research will be conducted for PMCL (Mobil ink GSM) as it is the market leader in

Providing state-of-the-art communications solutions to more than 3.2 million people in

Pakistan. We can proudly boast of being the first cellular service provider in Pakistan to

Operate on a 100% digital GSM

We therefore will base our research on the objectives that...